The lead-conversion system built for contractors
Turn your website into a 24/7 salesperson.
Capture every estimate request, respond instantly, and follow up automatically—so more leads become profitable jobs.
Built for roofers, HVAC, plumbing, concrete, electrical, remodeling, landscaping & general contracting.
English and Spanish lead capture, follow-up, and AI receptionist included.
Lead Pipeline
Live activity
- 0:00
New Lead
Roof replacement — Oak Ridge
- 0:38
Instant Reply
Text + email sent automatically
- 2:14
Estimate Booked
Tue 9:00 AM — added to calendar
- Day 8
Review Requested
Sent after job completion
< 1 min
Speed to lead
Automated
Follow-ups
EN + ES
Languages
Illustrative interface. Your dashboard is configured to your trade and service area.
Where the money leaks
You don't have a lead problem. You have a conversion problem.
Most established contractors already get enough inbound interest. What they lose is the gap between the first click and the booked estimate.
Missed calls during jobs
Crews are on a roof or under a sink. Calls ring out and the homeowner dials the next contractor.
Every call and form is captured, logged, and answered — even after hours.
Slow follow-up
A quote request sits in an inbox until the end of the day, and the job is already gone.
Instant text and email reply, then a scheduled follow-up sequence until they respond.
Weak local visibility
You show up on page two for the services and towns that actually pay well.
Local SEO, service pages, and a tuned Google Business Profile for your real service area.
Spanish-speaking leads go unanswered
A homeowner calls or fills out a form in Spanish, nobody on shift can reply, and the request stalls.
Bilingual forms, automated follow-up, and an AI receptionist that respond in English or Spanish.
Scattered tools
Website here, forms there, spreadsheets everywhere. Nobody knows what a lead costs.
One installed system with routing, tracking, and a single dashboard you can read.
What we install
One system, installed and connected — not a pile of deliverables.
Every piece below is set up, wired to the others, and maintained. You get the whole funnel, not another vendor to manage.
Conversion-focused website
Fast, mobile-first pages built around one job: getting the estimate request.
Local SEO
Service and town-level pages structured for the searches that turn into work.
Google Business Profile
Categories, services, photos, and posts kept current so the map listing pulls its weight.
Quote request forms
Short, qualified forms that ask what your estimator actually needs to price the job.
Gravity Forms lead routing
Leads routed by trade, service area, language, or job type to the right person immediately.
Call tracking
Know which pages and campaigns produce calls, and catch the ones that go unanswered.
AI website receptionist
Answers common questions and captures contact details in English or Spanish when nobody is at a desk.
Automated email & text follow-up
Sequenced outreach in the lead's preferred language that keeps working until they book or opt out.
Review-request automation
Timed requests after completed jobs to build the reviews local buyers check first.
Analytics dashboard
One view of leads, sources, response time, language, and booked estimates.
Conversion tracking
Forms, calls, and chats tracked as real events so decisions use real numbers.
Monthly maintenance
Updates, backups, security, uptime, and speed handled so nothing quietly breaks.
New service & location pages
New pages added each month as you expand services or push into nearby towns.
Built-in differentiator
Bilingual lead capture and follow-up, English and Spanish.
Most local contractors still only handle leads in one language. Your system is installed to work in both, so a Spanish-speaking homeowner can request an estimate, get an automated reply, and talk to the AI receptionist in the language they prefer — without your team switching tools.
- EN/ES site content and quote forms with a preferred-language field
- Automated email and text follow-up in the lead's chosen language
- AI receptionist that answers and captures details in English or Spanish
- Language captured on the lead record so the right estimator calls back
Availability depends on your team's ability to follow up in Spanish. We set up the capture and automation; you decide who handles the call.
How it works
Three steps from leaking leads to a system that runs.
No open-ended discovery, no design-by-committee. A defined install with a defined outcome.
- 01
Audit & map the funnel
We review your site, forms, call handling, Google presence, and follow-up. You get a clear map of where leads are lost and what it's costing you.
- Lead-path walkthrough
- Speed-to-lead check
- Local visibility review
- 02
Install & connect the system
We build the pages, forms, routing, tracking, and automations in English and Spanish — then connect them so a new lead moves from request to booked estimate without manual chasing.
- Bilingual site & landing pages
- Routing + call tracking
- Follow-up automations live
- 03
Optimize monthly
Each month we read the numbers, fix what's underperforming, and add pages and sequences that target the services and towns worth the most to you.
- Monthly reporting
- New service/location pages
- Sequence + page testing
The economics
One additional closed job a month can pay for the whole system.
Contractor jobs carry real value. When average job value is in the thousands, a small improvement in how many leads you close changes the month.
Estimate your added revenue
Percentage-point increase in how many of your existing leads become jobs.
Estimated impact
Added monthly revenue
$17,000
- Added jobs / month
- 2.0
- Added revenue / year
- $204,000
- Founding Partner fee
- $1,500/mo
- Net of monthly fee
- $15,500
This is a planning estimate based on the numbers you enter, not a projection or a promise. Results vary by trade, market, job value, pricing, and how quickly your team follows up.
Pricing
Founding Partner pricing, while onboarding capacity lasts.
We install and run the system for a limited number of contractors at a time, because each install is hands-on. Founding Partner pricing is held for the life of the engagement.
Founding Partner
Limited onboarding capacity
$1,500
one-time setup
$1,500/mo
system, hosting & optimization
Standard pricing going forward is $2,500 setup + $2,000/month. Founding Partners keep their rate as long as they stay on.
Core deliverables
- Conversion-focused website or landing pages in English and Spanish
- Quote request forms with Gravity Forms lead routing
- Call tracking and conversion tracking
- Bilingual AI website receptionist
- Automated email & text follow-up in EN and ES
- Review-request automation
- Local SEO and Google Business Profile optimization
- Analytics dashboard and monthly reporting
- Monthly maintenance, updates, and security
- New service and location pages each month
Month-to-month after the initial term. Ad spend, if you run ads, is billed separately by the ad platform.
Standard pricing
$2,500 setup
$2,000 / month
What the same install costs once Founding Partner spots are filled.
What you own
Your domain, your site content, your leads, and your Google Business Profile stay yours. If we part ways, you keep them.
What we don't do
We don't guarantee rankings or revenue, and we don't run fake countdowns. Capacity is limited because installs are hands-on — that's the only scarcity here.
Fit
This works well for some contractors, and not at all for others.
We'd rather say so up front than sell an install that won't produce anything.
Ideal fit
- Established local contractor with steady work and a real service area
- Meaningful average job value — the kind where one extra job matters
- A sales team or estimator who can respond to leads the same day
- Serves English- and Spanish-speaking homeowners, or wants to start
- Willing to track results and act on what the numbers say
Not a fit
- Wants only a cheap brochure site with no follow-up behind it
- Cannot reliably call or text leads back within a business day
- Expects guaranteed rankings, guaranteed leads, or guaranteed revenue
- Brand new with no service history, pricing, or capacity to take on jobs
- Wants to buy the tools but not change how leads are handled
FAQ
Straight answers before you book.
If something isn't covered here, ask it on the audit call.
Book a free growth audit
See exactly where your leads are leaking.
A 30-minute working session. We walk your current lead path the way a homeowner does, show you where requests stall, and tell you whether this system is worth installing for your business.
- Live review of your site, forms, and follow-up
- Speed-to-lead and missed-call check
- Local visibility snapshot for your service area
- A straight answer on fit — no pressure